MICE Intelligence Products
Three powerful tools that transform scattered MICE data into actionable revenue strategies.
MICE Market Visibility Calendar
A comprehensive monthly calendar view showing all MICE market bookings across your competitive set, color-coded by confidence level. Track booking velocity, segment shifts, and seasonal patterns — all in one intuitive interface.
Monthly Grid View
Full-month grid with color-coded booking confidence levels
Trend Analytics
Time-series analysis of competitive activity over time
Heatmap Visualization
Darker cells indicate higher competitive activity
Seasonal Patterns
Identify Spring Festival impact, post-holiday surges, wedding recovery cycles
RevPAMR Tracking
Revenue Per Available Meeting Room metrics
Day-of-Week Analysis
Understand optimal booking patterns by day
Sample Insight: During Spring Festival, MICE bookings typically drop 60%. Post-holiday training bookings surge 40% in the first two weeks of March. Wedding bookings begin recovering in late February.
Pipeline Tracker
Track new meeting and event venue supply across China. From planning to grand opening, monitor new construction, brand conversions, renovations, expansions, and closures that affect your competitive landscape.
New Construction
Track hotels from planning phase through construction to opening
Brand Conversion
Monitor rebrandings and flag changes in your market
Renovation Tracking
Know when competitors close for renovation and reopen
Meeting Space Expansion
Track ballroom and meeting room additions
Closure Alerts
Get notified when venues close — opportunity to capture their business
Timeline View
Visual timeline from planning to opening for each tracked project
Dashboard & Data Visualization
Your command center for MICE intelligence. Drill down from national overview to individual venue level. Flexible filters, multi-format exports, and auto-scheduled reports keep your entire team aligned and informed.
Drill-Down Analysis
City → Tier → Type → Size, layer by layer
Flexible Filters
Date range, city, tier, venue type, segment — combine freely
Multi-Format Export
PDF for executives, Excel for analysts, PPT for presentations
Auto-Scheduled Reports
Weekly and monthly reports delivered automatically
NLP Queries
Ask questions in plain language, get data answers instantly
Predictive Analytics
AI-powered demand forecasting and trend prediction
Five-Level Benchmark Hierarchy
Compare your performance at every level — from your own venue to the national market.
National
Compare your national market positioning against all tracked venues across China
City
Analyze city-level competitiveness and market share
Submarket
Understand your submarket dynamics and peer performance
Comp Set
Direct competitor comparison with customizable competitive sets
My Venue
Self-tracking and internal performance monitoring
From Monitoring to Action
Monitor
MICE market monitoring
Assess
Efficiency assessment
Benchmark
Segment benchmarking
Track
Dynamic tracking
Forecast
Supply forecasting
Decide
Sales & operation decisions
API Integration
Seamlessly connect with your existing PMS, CRM, and revenue management systems via RESTful APIs and webhooks.
Predictive Analytics
AI-powered models forecast demand patterns 30-90 days ahead, helping you proactively adjust pricing and sales strategies.
NLP Queries
Ask complex questions in plain English or Chinese. Our NLP engine understands context and returns precise data visualizations.
Start your data-driven journey
Transform your MICE strategy together.