Suzhou Garden

Know the market. Target with insight. Book with confidence.

Maximize revenue with China's most trusted source of MICE event data. ST Intelligence & Insights empowers hotel sales teams to identify high-value accounts, uncover real demand, and convert faster.

Improve sales results across hospitality

Hotels

Robust data analytics, account insights, and easy-to-use interface put hoteliers in control of total account revenue and help drive profits from group, meeting space, corporate, and catering.

Learn More

Multi-Property

Get deep analysis and competitive positioning in a unified view across all properties to improve asset performance, grow market share, and close more deals.

Learn More

Destinations

Leverage ST Intelligence's market intelligence to attract events and groups to your city, monitor competitive markets, and drive business for local hotels and convention centers.

Learn More

MICE data. Market statistics. Lead generation.

Our suite of MICE intelligence solutions harnesses the power of data and analytics to help our customers know their market and win.

MICE Market Visibility Calendar

Track velocity, segment shifts, and seasonal booking patterns with real-time market calendars.

Pipeline Tracker

Monitor new construction, brand conversions, and renovations across China's hotel market.

Market Benchmarking

Compare your performance at 5 levels: venue, comp set, submarket, city, and national.

Verified Event Data

Rely on real, vetted MICE booking data updated daily from across China.

Predictive Analytics

AI-powered NLP queries and demand forecasting to stay ahead of market shifts.

Flexible Reporting

Export to PDF, Excel, PPT with auto-scheduled weekly and monthly reports.

Get a full-month grid view showing all market bookings, color-coded by confidence level. Track velocity, segment shifts, and seasonal patterns at a glance.

  • Heatmap view
  • Trend analytics
  • Seasonal patterns
  • RevPAMR tracking
Learn More

March 2026 MICE Market Visibility Calendar

Sun
Mon
Tue
Wed
Thu
Fri
Sat
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
Mar 4-11: Government meetings (Two Sessions)
Mar 12-16: Spring Trade Shows
Late Mar: Wedding bookings recovering
>80% Extreme
60-80% High
30-60% Medium
<30% Low
Suzhou Garden
ROOTED IN SUZHOU

Where ancient wisdom meets modern intelligence

Just as Jiangnan's ancient canal networks silently connected commerce and culture for millennia, ST Intelligence & Insights connects scattered MICE data into flowing streams of actionable insight. Headquartered in Suzhou — China's garden city — we blend Eastern analytical philosophy with cutting-edge data technology.

We believe that data flowing as smoothly as Jiangnan's canals — silently, persistently, linking people to insights, and insights to action.

Five challenges. One solution.

1

Data Scattered

Data scattered across multiple systems, lacking a unified view

2

Gut Decisions

Decisions rely on intuition rather than data-driven insights

3

Opaque Utilization

Venue utilization rates lack transparency and real-time tracking

4

Rough Management

Sales process management lacks granularity and fine control

5

Intel Gap

Competitive intelligence gap leaves you flying blind

Ready to turn data into your competitive advantage?

Discover how ST Intelligence & Insights helps you foster long-term relationships with existing accounts and drive more MICE business with confidence.

Stay in the Know

Join our newsletter to receive MICE market insights, industry trends, and product updates.